Blue ocean shift beyond competing: proven steps to inspire confidence and seize new growth / Kim, W. Chan

Public ISBD Title : Blue ocean shift beyond competing: proven steps to inspire confidence and seize new growth Material Type: printed text Authors: Kim, W. Chan, Author ; Mauborgne, Renee, Author Publisher: London : Macmillan and Co. Ltd. Publication Date: 2017 Pagination: 319p. ISBN (or other code): 978-1-5098-3216-3 Languages : English (eng) Keywords: Market-management;  New  products Class number: 658.802 Blue ocean shift beyond competing: proven steps to inspire confidence and seize new growth [printed text] / Kim, W. Chan, Author ; Mauborgne, Renee, Author . - London : Macmillan and Co. Ltd., 2017 . - 319p. ISBN : 978-1-5098-3216-3 Languages : English (eng) Keywords: Market-management;  New  products Class number: 658.802

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Barcode	Call number	Media type	Location	Section	Status
120973	658.802 KIM-b 2017	Books	MOFAGA	English Section	Available