| Title : |
Made to Stick |
| Original title : |
why some ideas take hold and others come unstuck |
| Material Type: |
printed text |
| Authors: |
Heath, Chip, Author ; Heath, Dan, Author |
| Publisher: |
Arrow Books |
| Publication Date: |
2008 |
| Pagination: |
323p. |
| ISBN (or other code): |
978-0-09-950569-3 |
| Languages : |
English (eng) |
| Keywords: |
social psychology;communication |
| Class number: |
302.2 |
Made to Stick = why some ideas take hold and others come unstuck [printed text] / Heath, Chip, Author ; Heath, Dan, Author . - Arrow Books, 2008 . - 323p. ISBN : 978-0-09-950569-3 Languages : English ( eng) |