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Author Palda, Kristian S. |
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Pricing decisions and marketing policy / Palda, Kristian S.
Title : Pricing decisions and marketing policy Material Type: printed text Authors: Palda, Kristian S. Publisher: USA : Prentice - Hall, INC. Publication Date: 1971 Pagination: x, 116 p. Size: Prentice - Hall Foundations of Marketing Series Accompanying material: Includes Index Languages : English (eng) Keywords: Marketing ; policy Pricing Sales management Class number: 380.13 Pricing decisions and marketing policy [printed text] / Palda, Kristian S. . - USA : Prentice - Hall, INC., 1971 . - x, 116 p. ; Prentice - Hall Foundations of Marketing Series + Includes Index.
Languages : English (eng)
Keywords: Marketing ; policy Pricing Sales management Class number: 380.13 Copies (1)
Barcode Call number Media type Location Section Status 00020 380.13 PAL-p 1971 Book MOFAGA GC Not for loan